Our engagement with the Philadelphia Flyers started with a solid objective: creating a unique, inspiring, and fan-centric visual system for the Flyers’ upcoming season. Through our Discovery and Immersion process, we dug deep and sought out to create an experience—something that really played up the tenacity of the team, the speed of the young players, the intensity of the game, and the rowdy spirit of the Flyers' die-hard fan base. We were excited to have the opportunity to work with the Flyers on their 2017–2018 season graphics. Through thousands of engagements on social media we were able to help The Philadelphia Flyers expand fan reach and get people excited about their season.